Mactabby Cat Cafe is one of my favorite locations in my home city of Charlotte, and so it was so much fun to imagine a rebrand for this wonderful place. My goal was to create a look and feel that was, inviting, and warm, and focused on their primary audience of women ages 25-40. I used the idea of the M as a cat, but made it more playful, and used bright, warm, colors. The doodles can be used in many different touchpoints, offering so many fun merch opportunities.
