Bucha is a kombucha subscription box made to help Gen-Z live their best life by making kombucha part of their daily routine. The goal of the brand is to “de-hippyfy” kombucha, making it accessible to young people. Each of the four drinks is for a specific goal or occasion. For example, the “have a good day” drink is a pick-me-up, while the “clear skin” drink promotes healthy skin.
Bucha uses the typeface Junyper as the wordmark, for a long-lasting youthfulness, and Archer, to bring a light-hearted and approachable feeling to the brand. The tall cans add to the approachability, by steering away from the exclusive look of the glass bottles typically used for kombucha.
