The opportunity was to create a high-end outdoor apparel and gear brand based in Boulder, Colorado, targeting men. Through my research I found that Boulder is very community-focused, has a financially booming tech industry, and is based in the midst of the wilderness. I also discovered that the city was first built from a Tungsten mining camp. Tungsten is the strongest and most resistant of all metals.
The wordmark uses the typeface “Nichi” by Sophia Presley. I created the organic shape surrounding the wordmark by tracing the outline of the mountain ranges that are the backdrop of Boulder. Each side is a different part of these iconic mountains. The pattern represents the four sports that Tungsten caters to. Fishing, hiking, kayaking, and skiing.
